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Senior Manager - Paid Search

Company: Vivian Health
Location: California City
Posted on: September 18, 2022

Job Description:

At Vivian Health, we're on a mission to transform hiring and recruiting in healthcare. We're a high impact and positive impact business working to efficiently and cost effectively match the right talent to the right jobs in the healthcare sector, and as a result, help reduce healthcare costs and improve patient care.

We started by bringing transparency and increased access to the opaque and offline $17 billion temporary healthcare staffing industry, and we are now building the largest marketplace in the $1.5 trillion healthcare labor market that enables all healthcare professionals to find their perfect job opportunity, faster and easier than ever before. We empower healthcare professionals across the country by giving them unprecedented access to honest, transparent, and real-time information to aid them in their job search. We connect candidates to the highest paying, most relevant healthcare jobs in the country and we help enable research around the best places to work.

Our goal is to empower healthcare professionals to find the best jobs that fits their needs and to help healthcare employers find great talent quickly and easily. Through the Vivian Health platform, we enable staffing agencies and healthcare employers to more easily find relevant talent, communicate more efficiently, and make better hiring decisions, ultimately enabling them to serve patients more safely and effectively.

THE OPPORTUNITY

Vivian Health is seeking a data driven, growth-oriented marketer to join our Paid Acquisition team. This role will play an essential role in driving growth and attracting healthcare candidates to Vivian at large scale. You will own a substantial marketing budget and drive growth by building, measuring, optimizing and scaling Google & Bing Search as well as running experiments on other performance channels.

Success in the position requires expert problem-solving & experimentation skills, a strong analytical and growth hacker mentality, and a passion for B2C acquisition. This is an exciting opportunity to help build the foundations of the paid acquisition team at Vivian Health.

Your key responsibilities will include:

  • Lead growth and optimization strategy across all of paid search including but not limited to implementing growth strategies, optimizing campaigns, analyzing campaign performance, and managing vendors and invoicing.
  • Aggressively manage and grow a substantial monthly spend while maintaining KPIs, own monitoring and reporting of key performance metrics to wider team and leadership
  • Build a data driven process to develop hypotheses and implement testing to drive growth using creative/copy, audience segmentation, ad placements, keywords etc. Work closely with the Product Growth team implementing experiments to drive acquisition CR%.
  • Partner with data team to identify performance trends and develop insights to help influence decisions for paid media strategy, and Influence cross functional teams to get things done and ultimately drive business results
    THE SKILL SET
    • Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.)
    • 5+ years of hands on experience in B2C paid search marketing and has managed paid search accounts at scale (six figure + budgets/ 1,000,000 keyword portfolios)
    • Has a deep understanding of attribution
    • Expert at working within Google and Bing ads manager, as well as third party tools
    • Experience with campaign automation including writing scripts to adjust keywords/bids
    • Experience with tools such as Google Tag Manager, Google Analytics, Looker & Amplitude
    • Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS
    • Strong Excel skills with experience building complex spreadsheets.
    • Experience working with SQL, R, Python a plus
    • Ability to write concise, engaging, and impactful content in support of a business strategy
    • Attention to detail - you always double-check your work
    • Healthcare industry experience is preferred but not required
      The range for this position is $120,000 - $150,000 yearly salary, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule.

      At Vivian Health, we offer a competitive compensation package, with benefits including:
      • Flexible Time Off
      • Comprehensive Health Insurance Plans including HSA and FSA Options
      • 401K Retirement Savings Plan with Generous Employer Match
      • Generous Parental Leave
      • Pre-tax Commuter Benefit Plan
      • Work from home stipend
      • Access to Corporate Discount Program
      • Pet Insurance
        We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and anyone with disabilities to apply. Vivian Health is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

Keywords: Vivian Health, Lancaster , Senior Manager - Paid Search, Executive , California City, California

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