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Senior Manager - Paid Social

Company: Vivian Health
Location: California City
Posted on: September 19, 2022

Job Description:

At Vivian Health, we're transforming hiring and recruiting in healthcare. We're a high impact and positive impact business working to efficiently and cost effectively match the right talent to the right jobs in the healthcare sector, and as a result, help reduce healthcare costs and improve patient care.

We started by bringing transparency and increased access to the opaque and offline temporary healthcare staffing industry, and we are now building the largest marketplace in the healthcare labor market that enables all healthcare professionals to find their perfect job opportunity, faster and easier than ever before.

THE MISSION:

Vivian Health's mission is to empower every healthcare professional to find their perfect job opportunity. Through the Vivian Health platform, we enable staffing agencies and healthcare employers to more easily find relevant talent, communicate more efficiently, and make better hiring decisions, ultimately enabling them to serve patients more safely and effectively.

THE ROLE:

Vivian Health is seeking a data driven, growth-oriented paid social marketer to join our Paid Acquisition team. Reports to the Director of Performance Marketing, this role will play an essential role in driving growth and attracting healthcare candidates to Vivian at large scale. You will own a substantial marketing budget and drive growth by building, measuring, optimizing, and scaling all Paid Social and Video channels.

Success in the position requires a mixture of creative thinking and analytical mentality, and a passion for B2C acquisition. This is an exciting opportunity to help build the foundations of the paid acquisition team at Vivian Health.

Your key responsibilities will include:

  • Developing a best in class Paid Social acquisition program through partnership with Candidate Marketing, Design, Data, and Product teams
  • Lead growth and optimization strategy across all of paid social including but not limited to implementing growth strategies, optimizing campaigns and analyzing campaign performance.
  • Develop launch plans for new Paid Social, Display & Video channels (TikTok, YouTube etc)
  • Aggressively manage and grow a substantial monthly spend while maintaining KPIs, own monitoring and reporting of key performance metrics to wider team and leadership
  • Build a data-driven process to develop hypotheses and implement testing to drive growth using creative/copy, audience segmentation, ad placements etc.
  • Work closely with the Product Growth team implementing experiments to drive acquisition CR%.
  • Partner with data team to identify performance trends and develop insights to help influence decisions for paid media strategy, and Influence cross functional teams to get things done and ultimately drive business results
    THE SKILL SET:
    • 6-8 years of experience; at least 5-6 years managing B2C paid social campaigns across the major platforms (Facebook/Instagram, Snapchat, TikTok, Pinterest, Twitter) against performance KPIs
    • Solid understanding of the technical side of performance marketing: APIs, pixels, MMPs, SKAN, SDKs, etc.
    • Has a deep understanding of attribution
    • Experience with tools such as Google Tag Manager, Google Analytics, Looker & Amplitude
    • Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS
    • Strong Excel skills with experience building complex spreadsheets.
    • Ability to write concise, engaging, and impactful content in support of a business strategy
    • Attention to detail - you always double-check your work
    • Healthcare industry experience is preferred but not required
      THE SALARY, BENEFITS & PERKS:

      The range for this position is $120,000 - $150,000 yearly salary, dependent on job-related, non-discriminatory factors such as experience, education, and skills. This range is based on a full-time schedule.

      At Vivian Health, we offer a competitive compensation package, with benefits including:
      • Flexible Time Off
      • Comprehensive Health Insurance Plans including HSA and FSA Options
      • 401K Retirement Savings Plan with Generous Employer Match
      • Generous Parental Leave
      • Pre-tax Commuter Benefit Plan
      • Work from home stipend
      • Access to Corporate Discount Program
      • Pet Insurance

Keywords: Vivian Health, Lancaster , Senior Manager - Paid Social, Executive , California City, California

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