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Digital Marketing Manager (SaaS)

Company: Kixie
Location: California City
Posted on: November 26, 2022

Job Description:

Kixie is a venture backed startup in Santa Monica funded by a top LA Venture Capital Firm (Mucker Capital). We boost sales team performance with ultra-reliable, easily-automated calling & texting. Kixie offers a new choice: a better way to sell and coach teams by replacing phone and text systems inside organizations; providing an engagement platform that connects agents to prospects naturally and automatically; reveals valuable insights about conversations and provides truly reliable service.
About the role
As our new Digital Marketing Manager you will lead our acquisition, engagement and retention efforts. You will be responsible for implementing the growth and demand generation functions. You will collaborate with cross-functional teams to support business OKRs, own, performance marketing, lead-generation and lifecycle marketing initiatives across owned and earned channels, partner platforms, organic search and paid media.

  • Customer acquisition including paid social, paid search, organic search, display, email, text, partnerships and more
  • Drive data-based analysis and insights to improve campaign effectiveness and value to the business
  • Focus on data, experimentation, testing, and analytics to uncover key business insights and opportunities for scalable user growth.
  • Generalize growth learnings and best-practices into a framework for future growth marketing initiatives.
  • Implement digital marketing campaigns on paid and earned social, direct response, email, and other channels
  • Analyze and extract meaningful marketing insights from various channels and analytics platforms
  • 2+ years of relevant campaign management experience in similar role
  • Solid track record of inspiring action based on data-driven insights
  • Strong analytical skills and understanding of marketing attribution, with the ability to report on campaign success and identify what's not working.
  • Able to work efficiently under tight deadlines and manage multiple priorities simultaneously
  • Advance analytics software experience
  • Confidently able to maneuver between working cooperatively in a team-oriented and cross-functional environment, as well as independently
  • Experience with marketing automation platforms, CRMs, and marketing reporting a plus
  • Experience at a fast growing-startup is a plus
  • B2B experience a plus
  • SaaS experience a plus
  • Advanced financial modeling / SQL experience a plus
  • HTML / CSS experience a plus
  • HubSpot experiences a plus
  • Advanced knowledge of ad networks, ad management platforms, DSP/DMP a plus

Keywords: Kixie, Lancaster , Digital Marketing Manager (SaaS), Executive , California City, California

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