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Head of Marketing

Company: Arable
Location: California City
Posted on: November 21, 2022

Job Description:

We are a team of innovators who are accelerating the digitization and sustainability of our planet's food system. At Arable, you will have the unique opportunity to work with an amazing group of people who care about each other and are building something meaningful. What we do: At Arable, our goal is to connect all the world's farms to help optimize the global food system. This is an ambitious goal, but the need has never been greater to rethink how we will feed an ever-growing population and reduce our impact on natural resources. We believe the heart of the solution is digitizing the analog world with high-fidelity data to help food producers optimize their operations. We hope the impact of our work will improve the lives of farmers everywhere and be a major contribution to securing the global food supply for decades to come.A few examples of the work we're doing today:

  • Helping farmers around the world reduce pesticide usage through advanced data and analytic techniques
  • Giving produce growers in California the tools to optimize production with less waste
  • Helping irrigated farmers in Nebraska manage water more efficiently and sustainably to protect our water supply
    What we're looking for:At Arable our mission is to empower people to manage natural resources more effectively through data and science. We are pursuing this mission by building cutting-edge products that help to optimize the global food system. We are looking for a dynamic marketing leader to join us in our journey. If you love the challenge of introducing new products to market at an early stage company and want to have a positive impact on the world through the work you do, we'd love to talk!
    What you will do:
    • Enterprise Customer Acquisition: Help us build a repeatable process from lead to scale with large, multinational enterprise accounts.
    • Content Marketing: Create and target creative and innovative content (thought leadership, case studies, white papers) aligned with commercial strategy.
    • Arable's Global Brand: Continue to build the Arable brand as one of the leading innovators in sustainable agriculture technology and beyond.
    • Product Marketing: Develop clear and compelling value propositions across products and segments.
    • Compelling Messaging: Align campaigns and company communications with clear, concise positioning.
    • World Class Tools: Help build the tools that arm Arable team members with the presentations, case studies, quotes, stories, and other collateral to sell Arable effectively.
      What you bring:
      Basic Qualifications:
      • 7+ years of experience in progressive Marketing roles
      • Team player with excellent verbal and written communication skills
      • Passion for our mission and a sustainable food system
      • Exceptional management and mentorship skills
      • Willing to get hands dirty and lead in the trenches
      • Strong contributor at all levels of company leadership
      • Great strategic planning, organizational, and creative thinking skills
        Preferred Qualifications:
        • Experience introducing products to market at an early-stage startup
        • Experience in enterprise B2B marketing
        • Experience in agriculture or food industry
        • Team building, built a marketing team from 0 to 10+
        • Deep experience in brand marketing
          What We Offer:At Arable you will be joining a company of dedicated team players who bring together diverse expertise and a passion for building a more sustainable future. You'll find no shortage of lively conversation around the lunch table about the food we eat and how it is produced. We are a fast-moving startup committed to providing a rewarding employee experience through the work we do, the team, compensation, and benefits including:
          • Excellent medical, dental, vision, life, disability benefits, and a 401k program
          • Ability to work closely with customers who are hungry for our product, and where can make a positive impact on their livelihood and the world
          • A focus on community involvement and career development
          • We are an equal opportunity employer and value diversity at our company. We are committed to creating an inclusive environment for all employees.
            At Arable, we dont just accept difference-we celebrate and support it. Not only because its the right thing to do, but because we draw on the differences in who we are, what weve experienced, and how we think to make Arable thrive. Arable is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, gender expression, protected veteran status, and any other characteristic protected under applicable State or Federal laws and regulations. Arable values the health and welfare of our staff members and their families. While some employees work from their home office location, employees who come into our San Francisco, CA office must provide proof of vaccination.If you wish to request an accommodation due to a disability or a qualifying medical condition that contraindicates the vaccination, or you object to being vaccinated on the basis of sincerely held religious beliefs and practices, Arable will engage in a process to determine if a reasonable accommodation can be provided.

Keywords: Arable, Lancaster , Head of Marketing, Other , California City, California

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