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Sr. Content Strategist

Company: IMP-SF
Location: California City
Posted on: November 22, 2022

Job Description:

Marketing Agency Seeks Full-time Contract Sr. Content Strategist IMP-SF seeks an accomplished, strategic, digital leader to join our rapidly expanding content services practice. The successful candidate is a strong leader in creative services/content practices in an agency or digital services firm; experience working with technology and financial clients is a plus. The Content Strategist has demonstrated ability to create, package, and sell content-based solutions that solve business and marketing/sales problems with measurable results, with particular depth in B2B. The Content Strategist collaborates in the development of processes and tools to support scalable content strategies, operations and production. Reporting to the Content Group Lead, this role serves as the primary point of contact for the client-side content teams and business stakeholders and collaborates with other discipline leads at the account level to create strategic approaches to solving communication challenges and opening new opportunities to engage with customers. This is a part to full-time contract position, and it is an off-site, work from home role. There may be an opportunity for it to move to full-time employee status. About us:IMP-SF is a B2B agency built to answer the non-stop demand for insight-driven marketing and content programs in the cornerstone industries of global commerce, B2B sales and technology. We're a fast-growing and dynamic company with unlimited growth potential. Our Content practice is leading this growth and provides a number of opportunities for career advancement and honing of skills. We believe that partnerships are earned, not made, and create an environment where ideas are celebrated, and collaboration is embraced. Key responsibilities:

  • Conceptualize and devise content strategy across clients
  • Partner with clients to improve content strategy and production processes
  • Provide expert strategic direction based on insights
  • Provide content strategy leadership on key accounts
  • Identify opportunities for more strategic approaches to content-related work, as well as tactical opportunities for efficiency, and guide clients in evaluation and adoption of technology, process, tools, and frameworks
  • Keep abreast of industry developments and recommend content strategies and tactics, including emerging technology and content sourcing
  • Work closely with engagement management to understand and adhere to project budgets and timelines and communicate performance insights, opportunities, and challenges
  • Represent the Content practice in new business opportunities and develop content approach in proposals at the account level
  • Partner with account, sales and discipline leads to understand the challenges and opportunities for each program, and develop and sell in solutions
  • Participate in scoping, proposal development, and RFP/RFI responses for new business
  • Shape service offerings, team, and processes to achieve revenue targets
  • Contribute processes and programs that improve content collaboration and streamline operations
  • Establish and uphold standards for work process and product to ensure consistent, quality delivery across clients Qualifications:
    • 5 - 8 years in developing strategic solutions for clients
    • Deep understanding of content strategy, production and operations best practices and a passion for emerging trends
    • Background in user experience, digital publishing, researching, writing and strategy planning is a plus
    • Ability to clearly and concisely communicate complex or demanding subject matter and approaches, verbally and in written form
    • Experience working with regulated industries, including finance, technology, and utilities is a plus
    • Ability to present and lead client conversations to help uncover opportunities and challenges is a must

Keywords: IMP-SF, Lancaster , Sr. Content Strategist, Other , California City, California

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