Associate Director, Marketing Analytics - Eye Care

Location: Irvine
Posted on: June 23, 2025

Job Description:

Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok . Job Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVies US Commercial organization is 200 members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at data differently as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously without taking ourselves too seriously. We are smart, fun, quirky, and innovative and wed love for you to join us. AbbVie Neuroscience & Eye Care is comprised of several areas covering Migraine, Psychiatry, Parkinsons Disease, and Eye Care. This role supports a newly acquired asset within the Eye Care space for the treatment of Dry Eye. The Associate Director, Marketing Analytics, Eye Care will develop and deploy analytic solutions based on business needs to support the pre and post launch of new assets in the US and pull through brand strategy and tactics at a national and sub-national level. This positions primary objectives: Ensure successful development and execution of the analytics related launch and post-launch deliverables. Enable a foundational knowledge base of patient and physician insights from the market to brand performance; supporting a successful launch and optimizing on-market performance. Major Responsibilities: Ensure robust understanding of the Dry Eye market through deployment analytical methods resulting in claims-based Market Map/Structure, transactional journey, treatment patterns/pathways, and clear articulation of patient and HCP behavior. In close collaboration with Above Brand Analytics, establish patient flow model and work with finance/forecasting to pull through understanding to inform LRP and Plan. Contribute and collaborate to the financial planning process, as input into financial planning process and forecasting. In collaboration with Field Planning & Analytics, develop sub-national drivers of market and brand performance, providing more granularity to performance dynamics across distribution channels and customers including Field Force size and structure. Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability). Post-launch, Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process. Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels. Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available insights and analytics. Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions This role requires operation within our hybrid model (3 days in office). We are only considering talent located within the following location(s): Mettawa, IL or Irvine, CA. Qualifications Bachelors Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred. 10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is required. 3 years leadership experience. Proven ability to collaborate effectively and to influence in a matrixed organization. Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning. Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP (National Sales Perspective), NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus Deep hands-on expertise in current analytical methods & tools (including machine learning) is a plus Advanced communication and influencing skills: Comfortable in collaborating and influencing integrated brand team members and communicating /influencing/presenting to senior management. Advanced agility, project management and prioritization skills Advanced vendor management skills High motivation, strong work-ethic and positive attitude while working under tight timelines Accountability / Scope: Reports to Lead Director, Eye Care Marketing Analytics & Insights Focus (Scope): 50% Strategic, 50% Tactical Travel: 30-40% (Role can based out of IL or CA; role will require frequent travel to our Irvine office) Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law: The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees. This job is eligible to participate in our short-term incentiveprograms. This job is eligible to participate in our long-term incentiveprograms Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

Keywords: , Lancaster , Associate Director, Marketing Analytics - Eye Care, PR / Public Relations , Irvine, California