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Market Research Analyst

Company: Simulations Plus, Inc.
Location: Lancaster
Posted on: September 8, 2020

Job Description:

Marketing Research Analyst Location: Lancaster, CA (Open to remote work) We are seeking bright, motivated candidates for a full-time Market Research Analyst position. The Market Research Analyst will be responsible for co-producing innovative creative and content that helps build a positive reputation for the company while working within a strong, cross-functional team to help translate audience insights into marketing strategy and execution. Job Duties -- -- -- -- Provide timely and actionable marketing research findings and insights to senior management for decision making and to enhance company brand equity, experience, preference, and profitability -- -- -- -- Identify and categorize market requirements -- -- -- -- Develop Use Cases, quantify the impact of market problems and maintain market research -- -- -- -- Track operational metrics on current markets and ongoing marketing initiatives -- -- -- -- Manage a portfolio of market research development studies to ensure relevance, consistency, and accuracy -- -- -- -- Research and track product capabilities, performance, and release schedule as it relates to marketing strategy -- -- -- -- Govern account segmentation & targeting process -- -- -- -- Discover growth initiatives through industry and portfolio analysis; distill replicable best practices to implement across market segments -- -- -- -- Deliver clear and concise market analysis updates enriched with industry, geo-targeted, existing customer, competition, and market conditions -- -- -- -- Support Business Development team by providing new targets to grow pipeline -- -- -- -- Assist in business planning activities for Sales, Marketing, and Business Development -- -- -- -- Evaluate and implement methods for collecting data into internal databases -- -- -- -- Provide support for tactical and strategic initiatives and other duties as assigned -- Preferred Skills Include -- -- -- -- Expert familiarity in digital program strategies, best practices, and industry trends -- -- -- -- Ability to work with external agencies and vendors to execute marketing programs including managing the day to day accountabilities. -- -- -- -- Analyze and report on the performance and efficiency of campaigns. -- -- -- -- Ability to collect data to analyze feedback from users to gauge satisfaction, user experience, and provide recommendations for improvements. -- -- -- -- A sound knowledge of the digital space, social media, emerging tech, voice, podcasts, and related technologies Qualifications -- -- -- -- 3+ years of experience in Market Research or related field -- -- -- -- Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently -- -- -- -- Proven success developing relationships across diverse teams, including Sales, Business Development, and Marketing -- -- -- -- Ability to display complex data visually, creating powerful presentations for both analytical and non-analytical audiences -- -- -- -- Strong researcher that can quantify benefits -- -- -- -- Expertise in Excel, PowerPoint, and other Microsoft applications -- -- -- -- Experience in using CRM (Microsoft Dynamics preferred) -- -- -- -- Market research experience in pharmaceutical or biotech industry experience a plus, but not required

Keywords: Simulations Plus, Inc., Lancaster , Market Research Analyst, Professions , Lancaster, California

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